#HMCONSCIOUSEXCLUSIVE

4/20/2015


Last thursday the H&M Conscious collection went viral. It's always exciting to wait
for a new collection to be launched, especially by H&M. 

It always feels like they make the extra effort to take you on a trip to make you experience their story behind their collections. This time they did also. Launching the Conscious collection in the Antwerp Zoo underlines the element of nature that is this collection's signature. The show was hosted at the Verlatzaal, where the models showed the entire Conscious collection. The runway was fully decorated with flowers. After the show you could buy the collection at a pop-up shop on the next floor.

Here are a few impressions of the evening :

video

Of course I had a favorite piece and this was the white Kimono dress (all sold out already)
You can find this collection in selected stores in Antwerp and Brussels, 
for more info check www.hm.be!

J

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